More complex than European names. Clarify family and surname, as well as use of second reference, with the interview subject will help avoid error. When in doubt, ask the news subject, especially on rules for second reference (such as Mr. Mao, but not Mr. Zedong). Asian pronunciation and transliteration rules are also complex. For example, in Mandarin, Chen is pronounced “chuhn” (rhymes with “one”), Li is “lee” and Yang “yong” (rhymes with “song,” not “sang”). However, many second-generation or later Chinese Americans pronounce their names in an Americanized fashion. Consider including pronunciation explainers in the text, broadcast or graphic.
See Vietnamese names, Southeast Asian names.